In this day and age it is pretty much a given that you need to be on-line.
Since the dotcom days of Web 1.0 people have been skeptical around committing too much time into any given internet strategy. Free hotmail and online faxes have been the only technologies to really stick around since the early two thousands.
All of these new strategies have given so much power back to the individual. One person can bring down an entire organization by posting a less than positive review about a company. Funny thing is, most people trust a Joe Shmoe review over a multi-million dollar public relations campaign. Who can blame them with the amount of fraud and deceit that is perpetrated by large corporations each year.
So what exactly is Web 2.0?
Many of you I’m certain are not precisely sure what Web 2.0 is. Well, it is fundamentally an generic term covering the sites that have brought us new technology that allows for better control and use of content.
This means we now have the power to communicate much more efficiently than previously possible. Newly created content can be transferred to viewers more easily than we could have dreamed of just a few years ago. With a few clicks of the mouse you can bring in content from other authors daily without any further work on your part. Same goes for photos, videos and articles.
There are many aspects of the Internet covered by Web 2.0. Some of the more popular items are people writing blogs, you commenting on other blogs and setting up profiles on MySpace, Facebook and Twitter. Other forms of Web 2.0 strategies include link sharing like Digg and Reddit where you can submit links to your internet sites and vote on other people links. Even photo sharing sites like Flikr, Photobucket and iPhoto are counted as part of the Web 2.0 domain.
Let’s bring this back around to Real Estate Investing. How do you use Web 2.0 in your real estate business? First, networking is now a breeze. You build a twitter profile and people all over the planet start following you. You join a few of the REI social networks and find other investors to chat with in your area. Finding other investors with more experience can often pull you through to the next level. You can make a video of your property and distribute it to 100’s of video sites at one time with TubeMogul. The possibilities are really endless. Just like in the marketing days of yesteryear, the creative bird usually gets the worm.
Once you have determined yourself as an authority in your marketplace, people will begin to contact you for available investments and prospective buys. In the end, exposure means money. Your friend down the block may be a stronger investor than you but when a potential client Googles “real estate investing Seattle, WA” does his site show up or yours?
So how much does all of this cost? That’s the greatest part, almost all of it is free. While this might not be so good for the companies providing all these free services, it is definitely great for you and your expanding business. Now people like yourself can express their opinions where they might have never been heard before. You will have to invest a little bit of time but anything worth while usually takes a bit of that. A few hours per week or a few minutes a day, either way it is still not a great deal of time.
Spend a few months creating content for your websites and I’m sure you will become more efficient and find it to be no trouble at all. Best of all, once you create the content one time it remains on the internet for years to come. Careful though, this can be a double-edged sword. Make sure you are comfortable with the entire world reading whatever you write.
Since the real estate crash people have been searching for unique ways to approach the marketplace. Even though the strategies may not be wholly cut and dry, Web 2.0 and online social networking are the clear winners for the new direction during this changing market.